topics:
 The Power of a Green Media  
  Date:
 2008.3.30
  Address:
 Beijing Sheraton Great Wall Hotel
  Targets:

 媒体经营管理者及环境领域记者

   规模:

 about 100 people

  sponsors:

 China Environmental Culture
    Promotion Association

  Organizer:

    China Environmental Innovators(CEI)

  Cooperators:
  
  
 

 

 

 

  Invitation Download
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  Brochure
  Please confirm your attendance by filling in the form and sending it back to the following addresses
tel:010-64097088-209
fax:010-64097097
Email:recruit@envinnovators.org
 Intro for lecturer
   
1.环境保护在北京奥运会申报、组织、宣传中的地位与作用
  Sarah Liao Sau-Tung
Dr Liao is the environment consultant of 28th Olympic Games, formal Secretary for the Environment, Transport and Works (SETW) of the Hong Kong Special Administrative Region Government. In the field of public works, Dr Liao has pursued the strict observance of safe, cost effective and ……
2.媒体宣传与公众环保意识引导
  David Yarnold
As Executive Vice President, David Yarnold is responsible for all operations of Environmental Defense, a leading national nonprofit with 300 employees, 500,000 members and a $75 million budget.
 
3.BBC环境报道与大型体育赛事
  Alex Kirby
Alex Kirby is a former BBC journalist. Before joining the Corporation he was a Reuters stringer in Burkina Faso, and later the BBC Maghreb correspondent, based in Algiers. Between 1987 and 2005 he was environment correspondent for BBC Radio and then TV News, and latterly for the BBC News website.
  对话嘉宾  
   

   郑保卫    人民大学新闻与社会发展研究中心主任

   

   方刚      搜狐网络副总裁

 

 

   廖晓义    2006绿色中国年度人物

   

   张晓刚    中国日报总编辑顾问

   
 intro for CEI  
 

     CEI, a program committed to building an outstanding brand in Chinese environmental training, intends to train the major forces and future leaders in environmental protection in China. “Lectern of Masterminds” is a special training course of CEI targeting government officials and business management at higher levels. CEI, regarding a current topic, invites one to three top-notch scholars in a particular field to give lectures, and adopts various ways of interaction such as face-to-face discussion with the lecturers to promote communication and insights. CEI hopes that this platform will provide wisdom and insights of the experts to elites in the society, business and government, in a bid to inspire and to encourage efforts to identify ways to achieve balance between development and environment.

 

   
  Background
环保、公众与传媒角色
Environmental degradation, both local and global, has become one of the most critical global concerns. While experiencing fast economic growth, China is increasingly challenged by the environmental consequences of its economic miracle. Environmental protection requires not only a solid legal framework and an effective management system, but also the participation and engagement of the public. The power of the media lies in its capacity to influence how people, business and government think and act. It particularly plays a critical role in raising the environmental awareness of the general public.
This forum will try to address the following questions: What is the role the media plays in international environmental progress? What can we learn from the foreign media’s lessons and experiences? What are the problems and concerns the domestic media faces? How can we better communicate China’s achievements in environmental protection to the international community? Some renowned international and domestic environmental journalists will come and share their views with us, as well as exchange ideas with domestic and foreign journalists in panel discussions.
This forum is sponsored by China Environmental Culture Promotion Association(CECPA) & Environment Defense Fund (EDF), and is organized by China Environmental Innovators (CEI).
 
 
 
 
 
    版权所有 中国环境治理能力拓展(CEI)
电话:8610-64097088  传真:8610-64097097  E-mail:recruit@envinnovators.org
地址:北京市东城区安定门东大街28号雍和大厦东楼C座501